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Documentation Index

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The current advertising system is constrained by several structural limitations: 1. Trust Breakdown Performance relies on platform self-reporting and inconsistent attribution models, with no shared, independently verifiable source of truth. 2. Compliance Rigidity Data ownership and usage rights are blurred, while consent remains static and unenforceable. This creates ongoing legal and operational risk. 3. Identity Fragmentation Disconnected identifiers across platforms and on-chain environments prevent accurate deduplication and frequency control, increasing acquisition costs. 4. Reconciliation Friction Settlement depends on manual processes and fragmented records, leading to delayed payments, higher dispute rates, and increased financial overhead. 5. Unreliable AI Signals AI systems optimize on noisy or unverified data, reinforcing platform-specific metrics rather than true business outcomes.