Roadmap

Phase 1 — Core Infrastructure & MVP

2025 Q4 – 2026 Q2

Transitioning three core modules into production-ready environments: Consent-as-Code (CCL), Encrypted Segment Query (ESQ), and Verifiable Receipts & Settlement (VUR + PSG).

Lighthouse” Use Cases: Launching pilot programs for high-impact sectors: Ecommerce, Retail Media, Subscription Apps, and On-chain Memberships.

Strategic Partnerships: Integration with a curated group of 3–5 media platforms and 1–2 trusted compute providers.

System Performance Targets (SLOs):

• Achieve VUR (Verifiable Usage Receipt) coverage ≥ 95%.
• Ensure ≥ 80% of settlements are completed within a T+1 timeframe.

Certification & Compliance: * Launch the “Compatibility Badge” system for certifying third-party connectors and compliance templates.

Phase 2 — Scale, Connectors & Network Expansion

2026 Q3 – 2027 Q2

• ​Global Channel Expansion: Broadening support to include CTV (Connected TV), OTT, and other global advertising channels.
• ​Ecological Diversification: Onboarding third-party audit firms and anti-fraud participants to enhance network integrity.
• ​Market Liberalization: Opening node and connector markets to the public beyond the initial whitelisted participants.
• ​Protocol Standardization:
  • ​Implementation of Unified Event Semantics.
  • ​Standardizing connector interfaces and compliance templates for permissionless integration.
• ​Compute Resource Marketplace: Introduction of a bidding mechanism for peak-time compute scheduling to ensure transparent resource allocation.

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Phase 3 — Governance, Economics & Ecosystem Sustainability

2027 Q3 – 2028 Q2

• ​Transition to DAO Governance: * Handing over control of critical parameters to the community, including:

— Privacy Thresholds: k-anonymity and ε (epsilon) limits.

— Economic Policy: Fee structures, burn/buyback ratios, and grant allocations.

— Technical Lifecycle: Component deprecation timelines.

• ​Ecosystem Sustainability Mechanisms: Formalizing Grants and “Work Rebate” standards to incentivize developers and node operators.
• ​Governance Lifecycle Implementation: Standardizing the workflow: Proposal → Audit → Simulation (Shadow Release) → Activation.
• ​Target End State: The protocol operates as a fully independent, self-sustaining infrastructure layer, decoupled from the core development team.

Gency will evolve into a decentralized, privacy-native advertising and data collaboration protocol, enabling transparent value exchange between users, platforms, and advertisers.